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Cup North 2015: “The 3rd Wave Has Stagnated” | Mat North
Unless you’re located in the UK
or happen to be a fan of beautifully printed tiny books (Coffee - A Modern Field Guide), chances are you’re not super familiar with the very
clever man that is Mat North, despite his extensive background in all things
coffee.
After over a decade in coffee, Mat
has experience within the full gamut of the “brown” side of the industry: he’s
worked in both specialty shops and chains as well as consumables and
engineering. Two years ago, Mat opened Full Court Press, a small specialist
multi-roaster coffee shop in the heart of Bristol, known for its excellent
customer service. His team’s ability to articulate their extensive knowledge in
an approachable way that has ensured Full Court Press not only serves
exceptional coffee, but has sparked an interest in specialty coffee among their
customers.
Mat’s Cup North talk is a short
and sweet look at the importance of context and feedback, on both sides of the
counter, in not only growing consumers interest in specialty coffee, but in our
own work. Mat gets meta, referencing recent statements and conversations
dominating the coffee twittersphere, and demonstrates a beautifully crafted
baseball metaphor as to how best we can “get out of the umpire’s way”.
---
Want to hear more? Mat references talks by James Hoffmann
(Asia 2014) and Brian
Jones (Asia 2014). Cosimo Libardo, another clever coffee guy that Mat
references, gave
a talk at our first-ever Tamper Tantrum.
View all episodes
By Colin Harmon and Stephen Leighton
5
11 ratings
Unless you’re located in the UK
or happen to be a fan of beautifully printed tiny books (Coffee - A Modern Field Guide), chances are you’re not super familiar with the very
clever man that is Mat North, despite his extensive background in all things
coffee.
After over a decade in coffee, Mat
has experience within the full gamut of the “brown” side of the industry: he’s
worked in both specialty shops and chains as well as consumables and
engineering. Two years ago, Mat opened Full Court Press, a small specialist
multi-roaster coffee shop in the heart of Bristol, known for its excellent
customer service. His team’s ability to articulate their extensive knowledge in
an approachable way that has ensured Full Court Press not only serves
exceptional coffee, but has sparked an interest in specialty coffee among their
customers.
Mat’s Cup North talk is a short
and sweet look at the importance of context and feedback, on both sides of the
counter, in not only growing consumers interest in specialty coffee, but in our
own work. Mat gets meta, referencing recent statements and conversations
dominating the coffee twittersphere, and demonstrates a beautifully crafted
baseball metaphor as to how best we can “get out of the umpire’s way”.
---
Want to hear more? Mat references talks by James Hoffmann
(Asia 2014) and Brian
Jones (Asia 2014). Cosimo Libardo, another clever coffee guy that Mat
references, gave
a talk at our first-ever Tamper Tantrum.