Carl owns a design & branding company Saint Creative.  He's also recently published his 3rd book Invisible Motorcycle. We chat about what it's like starting a business, mindset, the difference and importance of branding vs creating a logo and more.   Invisible Motorcycle a book about dreams and motorcycles, freedom vs. fear, success and failure, and faith and spirituality. It's been 5 years in the making, and it’s available now! invisiblemotorcycle.net