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Cupcakes and WooCommerce. A Tasty Combo for Cupcake Royale in Seattle. - WP eCommerce Show
Originally from our series, Do the Woo.
Everyone loves a cupcake. And our guest today, Matt Teske from Cupcake Royale, brings some tasty tips on how they use WooCommerce on their site and how selling online for delivery and pickup also is growing interest in more people to come to one of their physical locations around Seattle, Washington for a treat and some coffee.
We chatted about:
* Why they moved online and if WooCommerce was their first choice.
* Some of the challenges they faced and if WooCommerce met them.
* The most effective way they have found to advertise their website and stores.
* The differences in their sales when it comes to delivery or pickup.
* Their largest order to date.
Our Sponsor: Conversio (formerly Receiptful)
Transcript
You can also download the transcript here: Do the Woo Transcript August 3 2016.
Bob Dunn: Hey everyone, and welcome to episode 25 of Do the Woo, a podcast for WooCommerce shop owners. Bob Dunn here, also known as BobWP on the web. Today we are talking about something we all love, and that is cupcakes. Yummy, yummy cupcakes. In fact, I can safely say that I have personally enjoyed the delight from our guest today, Matt Teske from Cupcake Royale, based in Seattle, Washington. Welcome to today’s show, Matt.
Matt Teske: Oh, thank you for having me on.
Bob Dunn: You bet, and I also wanted to throw in that I had the chance to hear Matt talk about his WooCommerce adventures a couple of times at the Seattle WooCommerce meetup, so I have heard a bit of his challenges and his love of WooCommerce, and obviously that is where I tasted his treats. In fact, nothing like some leftovers I was able to snag and take home. The good stuff. My wife was like, “Oh, what are those, what are those?” They didn’t last very long around here.
Matt Teske: I imagine.
Bob Dunn: Well, before we dive into our show with Matt, I want to thank the sponsor of today’s show, receiptful.com. They evolved from a very simple question: What if store owners could use their e-mail receipts as a marketing opportunity? Two years ago, the team at Receiptful led bthe co-founder of WooThemes, Adii Pienaar, built a product that has since allowed store owners to send almost 20 million receipts and generate close to 30 million dollars in revenue. Since then, the product has evolved to help you supercharge all your other customer interactions as well. I will be telling you more about what they can do for you later in the show and also how you can get 20% off your first 3 months of Receiptful premium.
Now back to the goodies. Goodies and cupcakes. I want you to tell us a little bit about Cupcake Royale, what you do there, what you sell? All that good stuff.
Matt Teske: Sure, well we are a local dessert bakery and café in the Seattle area. We have been around for about 13 years. We started in 2003. We currently have 7 locations. We do a strong retail sales as well as wholesale, and we do some customer delivery, so we will deliver to your home, and that is powered through the online store with WooCommerce. Our owner, Jodi Hall, she is pretty active in the Seattle social scene and activism scene, but she was originally employed as a marketing person at Starbucks, and she just felt like she wanted to get back to what they started as, which was just the experience of being at a café in the community.
Our company’s mission statement is to create joyful experiences, and that is with cupcakes (obviously), with coffee,
View all episodes
Originally from our series, Do the Woo.
Everyone loves a cupcake. And our guest today, Matt Teske from Cupcake Royale, brings some tasty tips on how they use WooCommerce on their site and how selling online for delivery and pickup also is growing interest in more people to come to one of their physical locations around Seattle, Washington for a treat and some coffee.
We chatted about:
* Why they moved online and if WooCommerce was their first choice.
* Some of the challenges they faced and if WooCommerce met them.
* The most effective way they have found to advertise their website and stores.
* The differences in their sales when it comes to delivery or pickup.
* Their largest order to date.
Our Sponsor: Conversio (formerly Receiptful)
Transcript
You can also download the transcript here: Do the Woo Transcript August 3 2016.
Bob Dunn: Hey everyone, and welcome to episode 25 of Do the Woo, a podcast for WooCommerce shop owners. Bob Dunn here, also known as BobWP on the web. Today we are talking about something we all love, and that is cupcakes. Yummy, yummy cupcakes. In fact, I can safely say that I have personally enjoyed the delight from our guest today, Matt Teske from Cupcake Royale, based in Seattle, Washington. Welcome to today’s show, Matt.
Matt Teske: Oh, thank you for having me on.
Bob Dunn: You bet, and I also wanted to throw in that I had the chance to hear Matt talk about his WooCommerce adventures a couple of times at the Seattle WooCommerce meetup, so I have heard a bit of his challenges and his love of WooCommerce, and obviously that is where I tasted his treats. In fact, nothing like some leftovers I was able to snag and take home. The good stuff. My wife was like, “Oh, what are those, what are those?” They didn’t last very long around here.
Matt Teske: I imagine.
Bob Dunn: Well, before we dive into our show with Matt, I want to thank the sponsor of today’s show, receiptful.com. They evolved from a very simple question: What if store owners could use their e-mail receipts as a marketing opportunity? Two years ago, the team at Receiptful led bthe co-founder of WooThemes, Adii Pienaar, built a product that has since allowed store owners to send almost 20 million receipts and generate close to 30 million dollars in revenue. Since then, the product has evolved to help you supercharge all your other customer interactions as well. I will be telling you more about what they can do for you later in the show and also how you can get 20% off your first 3 months of Receiptful premium.
Now back to the goodies. Goodies and cupcakes. I want you to tell us a little bit about Cupcake Royale, what you do there, what you sell? All that good stuff.
Matt Teske: Sure, well we are a local dessert bakery and café in the Seattle area. We have been around for about 13 years. We started in 2003. We currently have 7 locations. We do a strong retail sales as well as wholesale, and we do some customer delivery, so we will deliver to your home, and that is powered through the online store with WooCommerce. Our owner, Jodi Hall, she is pretty active in the Seattle social scene and activism scene, but she was originally employed as a marketing person at Starbucks, and she just felt like she wanted to get back to what they started as, which was just the experience of being at a café in the community.
Our company’s mission statement is to create joyful experiences, and that is with cupcakes (obviously), with coffee,