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Curating a Development Through the Use of Data in a Post-Covid World With Sara Maffey – Ep. 41
About the Guest
Another great episode is coming your way. I am excited to share this next conversation with all of you. Sara is the Head of Industry Relations at Local Logic. She has a unique mix of experiences that have helped to shape her to. She has worked as an Architectural Intern, Mechanical Superintendent, Consultant, a Fellow with the U.S. Department of Commerce, Economic Developer, and Managing Director of Placemaking at Transwestern, all before starting her role at Local Logic. Needless to say, she knows her stuff when it comes to the business of real estate.
As mentioned above, she is the Head of Industry Relations at Local Logic. The goal of Local Logic is to help individuals and developers make the right real estate decisions. They utilize AI and user-generated data to quantify location qualities for any address in the US and Canada. The company analyzes over 80-billion data points each month and currently interpolates them into 17 location scores. As Sara likes to say, they are the data and insights backing up your investment strategy - gut check your gut feel.
In this episode, we are going to discuss the process of data collection at Local Logic, the certain data points, and trends that have most surprised her during the course of this current global pandemic, and what Sara sees coming next in proptech in regard to data usage in real estate development. There is loads of great information in this episode and I greatly appreciated Sara for taking the time out of her extremely busy schedule to discuss this topic of real estate development data collection with me.
Main Take-Away’s From This Show
This was another fun episode to record. Sara has seemingly worked in every facet of real estate. As mentioned, she has worked in the public sector as well as the private sector. Throughout her various roles in real estate, the underlying passion of creating great spaces has been her guiding light. She understands the importance of placemaking in a community and does her best to promote this ideology in all of the roles that she fulfills, especially in her current role as Head of Industry Relations at Local Logic. There were several great talking points that Sara shared throughout the discussion, so it is hard to just pick three for my main take-away’s this week. The following main topics of the show come from a deep understanding in Placemaking that Sara possesses.
Local Logic makes the normally unquantifiable characteristics of an area, quantifiable.
Data has uncovered some very interesting shifts in desirable aspects of areas and places due to Covid-19.
What really is the future of data within the larger genre of PropTech?
As always, I will dig into each of these “take-away’s” every week on the blog. So, without further a due, here we go!
Local Logic makes the normally unquantifiable characteristics of an area, quantifiable.
As mentioned in the introduction, Local Logic’s goal is to help individuals and developers make the right real estate decisions. Seems straight-forward right. Well as we dig a little deeper, you’ll begin to understand that there is much more to this than meets the eye. Local Logic is currently working with groups like ReMax and Sotheby’s to provide homebuyers and the like with real insights on the less quantifiable characteristics of a properties surrounding areas. With metrics such as Vibrancy and Quietness, a potential homebuyer could get a better feel for what the neighborhood is like without even stepping food on the block.
Sara also mentioned a project she is very much involved in that includes finding real estate that meets not only the objective metrics ut...
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By Matthew Loos, P.E.
4.7
1414 ratings
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Curating a Development Through the Use of Data in a Post-Covid World With Sara Maffey – Ep. 41
About the Guest
Another great episode is coming your way. I am excited to share this next conversation with all of you. Sara is the Head of Industry Relations at Local Logic. She has a unique mix of experiences that have helped to shape her to. She has worked as an Architectural Intern, Mechanical Superintendent, Consultant, a Fellow with the U.S. Department of Commerce, Economic Developer, and Managing Director of Placemaking at Transwestern, all before starting her role at Local Logic. Needless to say, she knows her stuff when it comes to the business of real estate.
As mentioned above, she is the Head of Industry Relations at Local Logic. The goal of Local Logic is to help individuals and developers make the right real estate decisions. They utilize AI and user-generated data to quantify location qualities for any address in the US and Canada. The company analyzes over 80-billion data points each month and currently interpolates them into 17 location scores. As Sara likes to say, they are the data and insights backing up your investment strategy - gut check your gut feel.
In this episode, we are going to discuss the process of data collection at Local Logic, the certain data points, and trends that have most surprised her during the course of this current global pandemic, and what Sara sees coming next in proptech in regard to data usage in real estate development. There is loads of great information in this episode and I greatly appreciated Sara for taking the time out of her extremely busy schedule to discuss this topic of real estate development data collection with me.
Main Take-Away’s From This Show
This was another fun episode to record. Sara has seemingly worked in every facet of real estate. As mentioned, she has worked in the public sector as well as the private sector. Throughout her various roles in real estate, the underlying passion of creating great spaces has been her guiding light. She understands the importance of placemaking in a community and does her best to promote this ideology in all of the roles that she fulfills, especially in her current role as Head of Industry Relations at Local Logic. There were several great talking points that Sara shared throughout the discussion, so it is hard to just pick three for my main take-away’s this week. The following main topics of the show come from a deep understanding in Placemaking that Sara possesses.
Local Logic makes the normally unquantifiable characteristics of an area, quantifiable.
Data has uncovered some very interesting shifts in desirable aspects of areas and places due to Covid-19.
What really is the future of data within the larger genre of PropTech?
As always, I will dig into each of these “take-away’s” every week on the blog. So, without further a due, here we go!
Local Logic makes the normally unquantifiable characteristics of an area, quantifiable.
As mentioned in the introduction, Local Logic’s goal is to help individuals and developers make the right real estate decisions. Seems straight-forward right. Well as we dig a little deeper, you’ll begin to understand that there is much more to this than meets the eye. Local Logic is currently working with groups like ReMax and Sotheby’s to provide homebuyers and the like with real insights on the less quantifiable characteristics of a properties surrounding areas. With metrics such as Vibrancy and Quietness, a potential homebuyer could get a better feel for what the neighborhood is like without even stepping food on the block.
Sara also mentioned a project she is very much involved in that includes finding real estate that meets not only the objective metrics ut...