Andrea Marec is the co-founder and CFO of Reasoned Art. Reasoned Art is a digital art gallery that aims to connect the best artists with the art system and art collectors, bridging tradition and innovation through an on-life approach. Andrea joined Giulio Bozzo in the creation of the startup in 2020, leading it from a one-person project to a recognized brand working with monuments like the Arch of Peace in Milan and the Pantheon in Rome, as well collaborating with brands like Bulgari in curating digital artists. They merge the potential of blockchain and NFT technology to select digital artists worldwide. They curate physical and virtual exhibitions and certify the authenticity of works allowing their sale through NFT, enabling artists to sell their artworks with transparency, security and traceability. Andrea graduated in Economics and Social Sciences form Keio University in Tokyo and Bocconi University in Milan. More recently he has been recognised for his efforts in Forbes Under 30 for 2022.