In this episode, we chat to Georgie Leslie, CMO at Future Group, about what it really takes to lead in a category most people tend to ignore (spoiler: it’s superannuation). We unpack the realities of nudging action in a low-interest category and the difference between good management and good leadership. It’s a grounded look at the reality behind the coveted CMO job title, delivered by someone who leads with a healthy balance of care and conviction.