Things be happenin' over here in BJP land, and Brian spends some time to share a little about what's going on.

https://www.youtube.com/watch?v=8BKIFVcmt7M

Transcription

Curiosity can fatten your wallet.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

While my hair is all over the place, I'm looking at it. Oh, well, you know, it's, it's late tonight, this is a recording this on a Monday night. Had a great day. gotta talk to some great people today, some really inspiring people, and nothing ever wrong with that.

I wanted to go into a deeper conversation with you about some of the projects I have going on, and see if there's just an a mild interest among my viewers and listeners.

And there are actually three projects, and I'm going to tell you a little bit about them real quick.

But first, I want to talk about curiosity. And it goes by a whole bunch of different names.

People have different ways of explaining it, but there's something about the ability to make your audience a little curious about something, the way to withhold information.

It's like having a missing puzzle piece, and it just drives human beings absolutely nutty, it's a dirty trick. It's a horrible, horrible, dirty trick. But it's relatively painless, and it's not the worst thing in the world.

But it is a trick, and it does work. And it's a great way to be able to take something, you withhold something from your audience in some form or fashion.

If you're a business owner or executive, you could do this within your marketing, you can hold things back, you can string things out, you can add more intrigue.

That's another word that gets bandied about a lot, yet add intrigue into the process of marketing, so that people aren't expecting to get it all at once.

You see, it's those quick little commercials that try and sell you in 30 seconds, or 15 seconds, they're trying to sell you real quick, and they want you to buy, buy, buy, that always feel like it's a bit too much, you know?

Oftentimes they'll feel like and that's why they have to be something kind of quirky and something kind of funny and something kind of a quick buy.

But if it's something that requires a little more and requires a little more attention or requires maybe a larger investment, you've got to extend the process along where you're telling the story where you have time to be able to unfold the story behind the sale, in a sense.

And so this can be done via email, this can be done via video, this can be done, I mean, there's a million different ways that you can do the exact same thing.

But if you're able to extend things along and you're able to stretch it out a little bit, it builds curiosity, but it's because there's a longing for what you're building up to. And there's a way of doing it, and there's a way not to do it.

We can get into all the details, but that would be a bit too much.

I'm going to I'll probably be I'm going to use curiosity a bit here.

But to tell you that I'm going to I'm going to play more and more with this concept over time and talk more and more about it. So I want you to subscribe, I want you to come back and watch and listen on a regular basis. If you enjoy listening more, go via the podcast route.

We've got audio versions of all of these episodes on podcast, you can go and listen to it if you'd rather watch. If that keeps your attention a little better,