A few years ago, you never would have thought that talking to a YouTube professional would make sense for a podcast about podcasting. With many of us pivoting to video, all the YouTube stuff has become more relevant than ever. And who better than a YouTube expert AND podcaster to set our expectations, and our minds at ease, for this new direction.

This week I’m chatting to Valentin Farkasch - a YouTube Creator from Vienna who makes his living supporting Small YouTube Creators to make their way in the wild west of the algorithmic medium.

One of the ways he does this is with his podcast: Orbit For Creators, and a community by the same name. Far more than just a YouTuber proclaiming his content a podcast, Valentin’s approach has been deliberate and intentional by marrying his expertise with what we commonly understand podcasting to require.

His podcast about Content Creation has been through three seasons and grown each time, but more importantly he has grown to understand what can reasonably be expected of us as podcasters on YouTube with some sound advice about how to manage those expectations of ourselves.

His reflective and ponderous nature is why I wanted to bring him on for a chat, and also why our conversation started with his advice and journey through creating the podcast, and became a reflection for both of us on where we are in podcasting and where to go next. I think you’ll really like it.

How to get in touch with Valentin Farkasch:

• Follow his LinkedIn: linkedin.com/in/vfarkasch/
• Visit the Orbit For Creators website
• Subscribe to his YouTube Channel: youtube.com/@orbitforcreators

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Chapters:

• (00:00) Why a YouTube expert for podcasters? Intro to Valentin
• (02:24) Press Publish in NYC: closing the loop, community, connections
• (06:35) Orbit for Creators — Season 1: from studio tours to remote
• (12:31) Season 2: remote unlocks, growth & longevity
• (19:59) Season 3 experiments: retention-first intros & packaging
• (21:27) 100 views vs 100 million: reframing success
• (24:40) Money, ads, and realistic monetisation
• (30:28) Packaging for YouTube when it’s a conversation
• (37:21) Newsletters: why they matter—and rethinking consistency
• (47:03) Reflective practice, goals, and sustainable change
• (59:55) Solo essays vs conversations: what should this show be?
• (1:21:23) Industry reality check + Bartlett takeaways (pre-release testing)

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy