Curious Elixirs is a booze-free adaptogenic craft cocktail brand with the mission to redefine how people drink socially. JW Wiseman was inspired to explore his curiosity about life with less booze and started Curious Elixirs in 2015. He previously founded his marketing agency Good Business, working with Daily Harvest and Chomps. Also in the hospitality and nightlife scene. He's taking us behind the brand with a decade of experience and looking to the years ahead.

Inside the episode

• JW's background in hospitality and nightlight led to creating a booze-free craft cocktail brand

• The evolution of Curious Elixirs since launching a decade ago

• Strategy behind staying competitive in a growingly competitive industry

• Advice to an emerging founder in the non alc space