CuriousFM

A semi-academic look at how marketing works and why we choose the products we buy. We look at the consumer decision making process, cognitive dissonance, and how consumers distinguish products from one another.

The practice of addition by subtraction can help nearly all aspects of our businesses or lives. Many things can be improved by making them simpler, or more concise. In this episode, I introduce the concept so that we have a shared language through which to discuss more complex ideas.

Every year I create a yearly scorecard, which helps me measure my activities. But what it really does is helps me stay focused on the things that bring me happiness. In this episode, I lay out my strategy and what I'm trying to do in 2019.

An exploration of how culture relates to marketing.

I think the productivity industry is full of disingenuous and dishonest content. It's easy to fall into a trap of credit card productivity and spending more time reading about productivity than actually being productive. Here's how I get things done.

In which we talk about the future and the role that this podcast plays in it.

Joe Sinkwitz is a co-founder of Intellifluence and Principal at Digital Heretix. Joe is one of the smartest marketers on the planet. We discuss a variety of things including influencer marketing, decision making and paths to entrepreneurship.

Annie Duke is somewhat of a polymath. She has an academic background in psychology, and has been an incredibly successful poker player. She holds a World Series of Poker gold bracelet, and is one of the leading money winners among women in World Series of Poker history. In addition to that, she's written a number of books most recently Thinking in Bets, an exploration of decision making theory.

Maureen Metcalf, Founder, CEO, and Board Chair of Metcalf & Associates is a highly sought-after expert in anticipating and leveraging future business trends to transform organizations.  She has captured her thirty years of experience and success in an award-winning series of books which are used by public, private and academic organizations to align company-wide strategy, systems and culture with innovative leadership techniques.

Sille Krukow is a behavioral designer working on nudging consumers towards better, greener and safer decision-making. We discuss choice architecture, how we make decisions and how decisions are made for us.