In this episode of the Tow Business Podcast, we explore the current challenges and opportunities within the towing industry. We discuss the resilience required to handle issues such as employee turnover and staffing shortages as we gear up for winter. The conversation turns to regulatory changes, particularly the FMCSA's transition to digital medical cards, examining its implications and the concerns it raises within our workforce. We share cautionary tales about rescue operations in adverse weather, emphasizing preparedness and safety culture. Our marketing segment considers creative promotional strategies to engage clients, while also reflecting on optimizing employee roles and compensation structures to ensure a harmonious workplace. As we celebrate the successes within our peer business group, we highlight the value of collaboration and insight-sharing to foster growth. Join us as we navigate the intricacies of the towing industry and strive for excellence amidst challenges.   Chapters 0:27  Introduction to Tow Business Podcast 0:50  Summer Heat and Staffing Challenges 6:37  Digital Medical Cards Update 10:12  Concerns Over CDL Changes 19:33  Creative Marketing Giveaways 24:55  The Bonus Dilemma 30:50  Addressing Employee Responsibilities 39:52  Ohio's PPI Regulation Developments 43:20  Repurposing Employees for Success 51:21  The Value of Marketing 55:01  Growth in Owners Groups 58:35  Closing Remarks and Support for the Show