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Current Trends in B2B Programmatic Advertising: Nick Rennard and Andrew Seidman, Digital Reach Agency
In today’s show, we discuss the latest trends in B2B digital marketing, reveal some of the biggest opportunities, and share how you can avoid some common mistakes that organizations often make.
Joining Us:
Nick Rennard, Director of Paid and Search Engine Marketing, Digital Reach Agency
Andrew Seidman, Co-founder, Digital Reach Agency
Alex McArthur, Account Director, Stackadapt
We start this show by discussing the impact of the ongoing virus outbreak on SAAS and technology companies. Of course, the ongoing situation has drastically impacted brick and mortar businesses. But what about SAAS and technology companies? In today’s show, we discuss how, contrary to popular perception, these companies are feeling the impact as well.
We also talk a bit about the challenge of adjusting to a work-from-home lifestyle. With most of the world under a lockdown, work-from-home has become the new normal. But, maintaining a productive 40-hour workweek while working from home requires dynamism and a flexible mindset.
We discuss the pros and cons of work-from-home and also speculate how this shift in work styles will impact B2B campaigns in the foreseeable future. With competition at an all-time low, ad costs have plummeted and engagement has seen a sharp rise. Can we expect this trend to continue? And, for how long?
We also talk a bit about the need to adopt a holistic marketing strategy. Often, companies deploy a lead-based marketing model instead of a top-down account-based marketing model.
Listeners will learn how this short-sighted approach drastically reduces the overall effectiveness of a funnel.
Other topics discussed in today’s show include lead generation forms as an alternative to landing pages, the current shift from event marketing, latest attribution techniques, setting up enterprise CRM software, and much, much more...
We hope you enjoy this show.
What You Will Learn In This Show
- How has the ongoing virus outbreak impacted SAAS and technology companies
- How to implement a successful holistic marketing strategy
- Account-Based Marketing vs. Lead-Based Marketing
- Lead generation forms as an alternative to landing pages
- And so much more!
Resources:
Stackadapt
Digital Reach Agency
©StackAdapt Inc.2022
View all episodes
By StackAdapt
5
1313 ratings
In today’s show, we discuss the latest trends in B2B digital marketing, reveal some of the biggest opportunities, and share how you can avoid some common mistakes that organizations often make.
Joining Us:
Nick Rennard, Director of Paid and Search Engine Marketing, Digital Reach Agency
Andrew Seidman, Co-founder, Digital Reach Agency
Alex McArthur, Account Director, Stackadapt
We start this show by discussing the impact of the ongoing virus outbreak on SAAS and technology companies. Of course, the ongoing situation has drastically impacted brick and mortar businesses. But what about SAAS and technology companies? In today’s show, we discuss how, contrary to popular perception, these companies are feeling the impact as well.
We also talk a bit about the challenge of adjusting to a work-from-home lifestyle. With most of the world under a lockdown, work-from-home has become the new normal. But, maintaining a productive 40-hour workweek while working from home requires dynamism and a flexible mindset.
We discuss the pros and cons of work-from-home and also speculate how this shift in work styles will impact B2B campaigns in the foreseeable future. With competition at an all-time low, ad costs have plummeted and engagement has seen a sharp rise. Can we expect this trend to continue? And, for how long?
We also talk a bit about the need to adopt a holistic marketing strategy. Often, companies deploy a lead-based marketing model instead of a top-down account-based marketing model.
Listeners will learn how this short-sighted approach drastically reduces the overall effectiveness of a funnel.
Other topics discussed in today’s show include lead generation forms as an alternative to landing pages, the current shift from event marketing, latest attribution techniques, setting up enterprise CRM software, and much, much more...
We hope you enjoy this show.
What You Will Learn In This Show
- How has the ongoing virus outbreak impacted SAAS and technology companies
- How to implement a successful holistic marketing strategy
- Account-Based Marketing vs. Lead-Based Marketing
- Lead generation forms as an alternative to landing pages
- And so much more!
Resources:
Stackadapt
Digital Reach Agency
©StackAdapt Inc.2022