Curtis Knight II is the CEO and Co-founder of Lemonicious Drink Co., a premium beverage brand crafting drinks with real fruit and exotic Turkish botanicals. He has successfully redefined ultra-premium beverages, gaining popularity at local markets and expanding to retail locations in the Tampa–St. Pete area. With a background in technology and leadership, Curtis transitioned from IT engineering to entrepreneurship, blending his expertise in operations and marketing. Passionate about authenticity and community, he partners with local farmers and donates products to charitable causes.

In this episode…

What makes a beverage not just a refreshing drink but an embodiment of authenticity and community? How does one seamlessly transition from a career in technology to crafting a premium beverage brand that stands out in a crowded market?

Curtis Knight II, a beverage innovator, shares his journey from tech to beverages, answering these questions. After identifying a gap in the market for authentic, high-quality drinks, he and his wife began crafting beverages using real fruits and Turkish botanicals, winning hearts at local farmers' markets. Their commitment to authenticity is also evident in their partnerships with local farmers, ensuring their drinks are refreshing and sustainably sourced. Curtis emphasizes the importance of using fresh, real ingredients, creating a 'lemon experience' akin to a wine tasting that captivates the customers and builds a community through flavor.

On this episode of the Firebelly Social Show, Duncan Alney talks with Curtis Knight II, CEO and Co-founder of Lemonicious Drink Co., about crafting premium beverages. Curtis discusses his journey redefining premium beverages with Lemonicious Drink Co., the importance of using real ingredients and the taste difference it makes, and how Turkish botanicals and local partnerships create unique flavor fusions.