One of the great appeals of information technology is its adaptability to wide applications—any given database software system can be implemented in anything from massive infrastructure projects to selling homemade candles. But some industries have needs so specific, the general offerings don’t cut it, forcing businesses to piece together numerous disjointed solutions.   

This is what Erinn Valencich realized about her own interior design firm and luxury furnishings brand. She needed a system that integrated the unique project management and sales relationship of her business while reflecting the beauty so integral to her mission.  

So she started StyleRow, a software platform tailored to meet the needs of luxury designers. On this episode of UpTech Report, Erinn discusses the genesis of her startup, developing the business model, and where they plan to go next.