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Customer Acquisition Cost (CAC)
Understanding and Maximizing Your Customer Acquisition Cost (CAC) for Business Growth
In this episode, Vince Crisler discusses the importance of tracking the cost of customer acquisition (CAC) for businesses, particularly SaaS and MSPs (Managed Service Providers).
They delve into calculating CAC, including factors such as marketing, onboarding, demonstrations, and customer acquisition through different channels. They also emphasize the significance of comparing CAC with customer lifetime value to maximize profitability.
Vince also highlights the impact of service delivery on the CAC, warning against pitfalls of rapid expansion without adequate onboarding resources. The balance between headcount, onboarding, and customer retention is noted as a critical point for maintaining profitability and a sustainable customer lifespan.
Today's sponsor is Comet Backup. Use the exclusive promo code: ROCKETMSP when you sign up to get $50 USD Free Credit for your first 90 days with Comet.
Start running backups in 15 minutes or less!
Get started with Comet Backup here.
Today’s sponsor is Movebot. Movebot is a fully hosted, lightning-fast data migration tool designed for MSPs to simplify moving files and emails.
Try Movebot for yourself with 250GB free with no credit card or calls required.
Get Started
Mentioned in this episode:
We’ve all been there – the phone rings, your largest client is on the line, totally panicked. Their CEO spilled coffee all over her laptop and it’s completely dead. Everything she needed for her investor presentation tomorrow was on that laptop.
There’s nothing more heart-stopping than losing business-critical data. Whether you get hit with ransomware, hardware failure or human error, data loss can be a business ending event.
Backups are your final stand when a threat penetrates your layers of defense.
That’s where Comet Backup comes in. Comet is a secure, reliable backup solution designed specifically for MSPs. Protect computers, servers, virtual environments, emails and databases.
You choose where the data is stored – backup to local on-prem storage or any of the leading cloud providers to slash your storage costs.
Comet grows with your business with scalable per-device pricing.
Test drive Comet Backup with a 30-day free trial. Get $50 free credit when you sign up with the promo code ROCKETMSP. Start running backups in 15 minutes or less at cometbackup.com.
Comet Backup, the backup solution that MSP’s trust.
Comet Backup
View all episodes
By RocketMSP LLCUnderstanding and Maximizing Your Customer Acquisition Cost (CAC) for Business Growth
In this episode, Vince Crisler discusses the importance of tracking the cost of customer acquisition (CAC) for businesses, particularly SaaS and MSPs (Managed Service Providers).
They delve into calculating CAC, including factors such as marketing, onboarding, demonstrations, and customer acquisition through different channels. They also emphasize the significance of comparing CAC with customer lifetime value to maximize profitability.
Vince also highlights the impact of service delivery on the CAC, warning against pitfalls of rapid expansion without adequate onboarding resources. The balance between headcount, onboarding, and customer retention is noted as a critical point for maintaining profitability and a sustainable customer lifespan.
Today's sponsor is Comet Backup. Use the exclusive promo code: ROCKETMSP when you sign up to get $50 USD Free Credit for your first 90 days with Comet.
Start running backups in 15 minutes or less!
Get started with Comet Backup here.
Today’s sponsor is Movebot. Movebot is a fully hosted, lightning-fast data migration tool designed for MSPs to simplify moving files and emails.
Try Movebot for yourself with 250GB free with no credit card or calls required.
Get Started
Mentioned in this episode:
We’ve all been there – the phone rings, your largest client is on the line, totally panicked. Their CEO spilled coffee all over her laptop and it’s completely dead. Everything she needed for her investor presentation tomorrow was on that laptop.
There’s nothing more heart-stopping than losing business-critical data. Whether you get hit with ransomware, hardware failure or human error, data loss can be a business ending event.
Backups are your final stand when a threat penetrates your layers of defense.
That’s where Comet Backup comes in. Comet is a secure, reliable backup solution designed specifically for MSPs. Protect computers, servers, virtual environments, emails and databases.
You choose where the data is stored – backup to local on-prem storage or any of the leading cloud providers to slash your storage costs.
Comet grows with your business with scalable per-device pricing.
Test drive Comet Backup with a 30-day free trial. Get $50 free credit when you sign up with the promo code ROCKETMSP. Start running backups in 15 minutes or less at cometbackup.com.
Comet Backup, the backup solution that MSP’s trust.
Comet Backup