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Customer Acquisition Cost: How to track it and calculate it | Sidebean
Customer Acquisition Cost: How to track it and calculate it
Picking the right marketing strategy when you’re starting up can be the difference between success and failure. Slidebean is here to help
► Lessons on detailing the most effective strategies at each stage of your business.
► Our lessons also warn you about marketing traps that many entrepreneurs fall into.
► Frameworks & templates to build your perfect Go to market strategy
► 1 on 1 time with experts to validate your strategy
& more…
Our Community gets 30% Discount on their Slidebean Subscription. Get started now: Use code ‘SLBYTCOMMUNITY’ or check out https://youtube.slidebean.com/get-customers
Are you ready to pitch to investors? We can help ►
https://slidebean.com/pitch-deck-consulting-services?utm_source=youtube&utm_medium=description&utm_campaign=CAC
Subscribe to our FREE weekly startup newsletter ► https://slidebean.com/newsletter?utm_source=youtube&utm_medium=description&utm_campaign=CAC
--
The backbone of Slidebean's growth has diligently and accurately tracking our customer acquisition costs. It's really easy to track where a customer came from when you are using digital channels. Some channels, however, are much harder to measure. In this video, we'll go over the tactics we've used to track conversions over the years, and a few hacks that might be useful for harder-to-track channels like YouTube.
#startups #Slidebean
0:00 - Intro
1:25 - Tracking CAC: Digital channels
2:07 - Tracking CAC: Google Analytics - Goals
4:21 - Tracking CAC: Google Optimize
5:37 - Tracking CAC: Ask your users
6:20 - Tracking CAC: Google Campaign URL Builder
6:51 - CAC formula and examples
Read the article: https://slidebean.com/blog/startups-tracking-cac?utm_source=youtube.com&utm_medium=content&utm_campaign=ba-content
Follow Caya: https://twitter.com/cayahere and https://instagram.com/caya_here
Let us improve your pitch deck: https://slidebean.com/pitch-deck-design?utm_source=youtube.com&utm_medium=video&utm_campai
gn=video-content
Turn on notifications for the podcast & rate it a 5-star for new episodes.
Sidebean makes documentaries about startups, tech, and their impact on society. It is a venture-backed company that helps other startups navigate the complicated road to success. They love to cover stories around business, startups, and tech, trying both to teach and entertain.
Subscribe to Sidebean on YouTube: https://www.youtube.com/@slidebean/
Disclaimer: This podcast is an independently produced audio adaptation of content originally shared by Sidebean. It was created by a fan who appreciates Sidebean’s thoughtful storytelling and wanted to make these ideas more accessible for audio-focused listeners. This is not an official production of Sidebean, nor is it affiliated with or endorsed by the channel. All rights to the original video content belong to Sidebean. If you are a representative of Sidebean and have any questions or requests, please feel free to reach out.
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View all episodes
By SidebeanCustomer Acquisition Cost: How to track it and calculate it
Picking the right marketing strategy when you’re starting up can be the difference between success and failure. Slidebean is here to help
► Lessons on detailing the most effective strategies at each stage of your business.
► Our lessons also warn you about marketing traps that many entrepreneurs fall into.
► Frameworks & templates to build your perfect Go to market strategy
► 1 on 1 time with experts to validate your strategy
& more…
Our Community gets 30% Discount on their Slidebean Subscription. Get started now: Use code ‘SLBYTCOMMUNITY’ or check out https://youtube.slidebean.com/get-customers
Are you ready to pitch to investors? We can help ►
https://slidebean.com/pitch-deck-consulting-services?utm_source=youtube&utm_medium=description&utm_campaign=CAC
Subscribe to our FREE weekly startup newsletter ► https://slidebean.com/newsletter?utm_source=youtube&utm_medium=description&utm_campaign=CAC
--
The backbone of Slidebean's growth has diligently and accurately tracking our customer acquisition costs. It's really easy to track where a customer came from when you are using digital channels. Some channels, however, are much harder to measure. In this video, we'll go over the tactics we've used to track conversions over the years, and a few hacks that might be useful for harder-to-track channels like YouTube.
#startups #Slidebean
0:00 - Intro
1:25 - Tracking CAC: Digital channels
2:07 - Tracking CAC: Google Analytics - Goals
4:21 - Tracking CAC: Google Optimize
5:37 - Tracking CAC: Ask your users
6:20 - Tracking CAC: Google Campaign URL Builder
6:51 - CAC formula and examples
Read the article: https://slidebean.com/blog/startups-tracking-cac?utm_source=youtube.com&utm_medium=content&utm_campaign=ba-content
Follow Caya: https://twitter.com/cayahere and https://instagram.com/caya_here
Let us improve your pitch deck: https://slidebean.com/pitch-deck-design?utm_source=youtube.com&utm_medium=video&utm_campai
gn=video-content
Turn on notifications for the podcast & rate it a 5-star for new episodes.
Sidebean makes documentaries about startups, tech, and their impact on society. It is a venture-backed company that helps other startups navigate the complicated road to success. They love to cover stories around business, startups, and tech, trying both to teach and entertain.
Subscribe to Sidebean on YouTube: https://www.youtube.com/@slidebean/
Disclaimer: This podcast is an independently produced audio adaptation of content originally shared by Sidebean. It was created by a fan who appreciates Sidebean’s thoughtful storytelling and wanted to make these ideas more accessible for audio-focused listeners. This is not an official production of Sidebean, nor is it affiliated with or endorsed by the channel. All rights to the original video content belong to Sidebean. If you are a representative of Sidebean and have any questions or requests, please feel free to reach out.
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Learn more about your ad choices. Visit megaphone.fm/adchoices