Customer Retention is the new customer acquisition. Organizations often try to keep customers at any cost — even when they aren’t a perfect fit. But trying to cater your product for the wrong audience is costly, emotionally and financially.

This episode features Jeff Lattomus, Senior Advisor, Nefeli Networks. Jeff will be talking about the ways organisations can revamp their customer acquisition strategies and how they can stay ahead during these data driven times where customers are well educated about these products and services.