Episode 89: Markus Erlandsson talks to Timothy Spell from OpenWater about customer acquisition and how they seek new customers, in past as well as under quarantine. Tim explains how they have used SEO and ads on keywords to get traffic together with attending conferences they grew about 35% each year. Now they work with virtual conferences and got 1000 visitors for a webinar. Tim continues to talk about how they started with the first sales and got going and how that has transformed into today’s partner-focused selling.

Bio

Tim Spell is the CEO of OpenWater He is based in the Washington, DC area. As a CEO he is incredibly passionate about non-profit work and was previously at the consulting and accounting firm KPMG.

Links

https://www.getopenwater.com/

https://www.getopenwater.com/integrations/how-openwater-and-microsoft-dynamics-work-together/

https://appsource.microsoft.com/en-us/product/dynamics-365/msnfp.msftnonprofitcommondatamodel?src=office&tab=Overview

http://www.tradeshowsamurai.com/

https://www.amazon.com/Trade-Show-Samurai-Capturing-Leads/dp/1468168711

https://www.linkedin.com/in/timspell/