In episode #24, we talk about the customer avatar approach to marketing and why figuring out the demographics and characteristics of your perfect buyer can hold you back. If you’ve put off creating your own customer avatar, then you’re going to love the two alternatives we’re sharing in this episode.

TIME-STAMPED SHOW NOTES:

[01:11] What is a Customer Avatar and Why Create One?

[04:04] The Problem with Defining a Customer Avatar

[07:30] Two Customer Avatar Alternatives

[16:02] Combine the Two Strategies for a Stronger Marketing Message

[21:55] Should You Abandon the Customer Avatar Approach?

[25:25] Bloopers

RESOURCES MENTIONED IN THIS EPISODE:

• The Persuasion Revolution 
• Social Triggers

WE WANT TO HEAR FROM YOU:

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