In this episode, Ash and Prash are joined by Kevin Bennett, VP of Marketing Operations & Analytics at Informatica, a visionary leader with over 20 years of experience in driving growth, pipeline, and operational excellence. Kevin shares his expertise on modern marketing, AI's transformative role, and creating customer-centric strategies that lead to sustainable business growth.Kevin discusses his journey from sales to marketing operations, emphasizing the importance of aligning people, processes, and technology to achieve long-term success. From setting a vision for modern marketing teams to navigating the evolution of B2B strategies, Kevin provides actionable insights to help organizations stay ahead in today’s dynamic landscape.Key highlights include:Setting the vision and execution plan for modern marketing teams.B2B marketing’s maturity journey: LoB vs. IT Ops and lifecycle management.AI as a game-changer in marketing operations and analytics.Empowering customers to make outcome-driven decisions.Discover how Kevin’s leadership style, shaped by empathy and innovation, is redefining marketing strategies at Informatica.Connect with Kevin Bennett through his email [email protected]. You can also connect with him on LinkedIn: https://www.linkedin.com/in/kevin-bennett-83a374/Listen to our podcast on:🎧Spotify: https://open.spotify.com/show/2hbwZqdw9yghczLMUDaLBB?si=6867d3b425b1434f🎧Apple: https://podcasts.apple.com/us/podcast/data-wars-podcast/id1782784746📌 Don’t forget to like, comment, and share this video. Subscribe for more engaging conversations about data, AI, and business transformation.🔔 Follow us on LinkedIn for updates: https://www.linkedin.com/company/datawarspodcast/