Fundamentally, what your customers say about you is your brand. Therefore, it's imperative to build your product strategy with an integrated product & content marketing team who are directly aligned with sales, your eyes and ears on what your customers are saying about you.

Listen in with Samantha and her guest, Alex Kevork, Global Vice President, Integrated Segment and Product Marketing Strategy at Monster, as they discuss the importance of having strategic product strategies, especially in environments with diverse audience expectations.