In this episode, Jay sits down with Derek Yarbrough, former CMO of J.Crew and Madewell Brands. They delve into Derek's career journey, the importance of customer centricity, the role of data in business transformations, and the impact of digital advancements like AI on retail. Derek shares valuable insights on maintaining brand relevance, navigating digital disruptions, and the future of marketing for ecommerce brands.

Derek:

“ I think ultimately I was grounded in the customer, and I think that's the reality of a lot of ecommerce leaders is you're really grounded in customer data on a day to day basis, just to do your job. So you're really looking at, okay, what is the customer doing? How are they converting? How are they behaving? Are they coming back? And I think when you're really grounded first and foremost in what's happening with the customer, both from a quantitative and qualitative perspective, you're naturally doing the role of marketing."
 

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