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Customer Champions - We talk to Martin Newman about Customercentricity
In this episode David & Cory are joined by Martin Newman, a champion of customers… we talk about how empowering customers can be a disruptive strategy and differentiate brands in a world where endless choice and lower switching costs puts the consumer back in the driver’s seat.00:40 – Designing experiences01:53 – Can Customer-centricty be a disruptive strategy?01:59 – Welcome Martin Newman, the Customer Champion02:25 – Links to Books / Mini MBA06:00 – It’s all about empowering customers08...
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By David Fuller & Cory SmithIn this episode David & Cory are joined by Martin Newman, a champion of customers… we talk about how empowering customers can be a disruptive strategy and differentiate brands in a world where endless choice and lower switching costs puts the consumer back in the driver’s seat.00:40 – Designing experiences01:53 – Can Customer-centricty be a disruptive strategy?01:59 – Welcome Martin Newman, the Customer Champion02:25 – Links to Books / Mini MBA06:00 – It’s all about empowering customers08...