Marketing Strategies Playbook

Customer Desire Pyramid


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In this episode I address two of the most frequently asked questions concerning how to create an online course...
What qualifications are required to create and teach an online course?
Are online courses profitable?
I’ll walk you through the customer desire pyramid to help you understand why online courses are profitable when implemented correctly. 
 
The e-learning industry is growing at a rapid rate, and it's been doing so since 2020.
Since 2020, people have been predicting anywhere from 9% up to almost, 20% growth in the e-learning industry, and that's a compounding annual growth rate.
So almost 20% growth... Look, if you made 20% in stock market, would you be excited?
...more
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Marketing Strategies PlaybookBy Claude Bailey