Growing a brand is about more than just great products. It’s about finding your customers and building your business around their needs and hopes and individual stories. It’s about genuinely caring more than the store in the next tab over.

So how do you make community priority #1 online? Kristen talks about building connections with influencers, harnessing email for retention, and a lot more with Karen Young from Oui the People.

Bonus: how to survive a massive rebranding.