Luis talks with Jacob Rouser, Director of Digital Marketing and Demand Generation at Skience about honing your focus in on storytelling. Jacob also talks about measuring success through having a laser focus on retention.

"Customer Engagement and Compelling Marketing: Storytelling's Power" with Jacob Rouser

The Digital Marketing Master podcast is a series of conversations with leaders throughout the digital marketing space, from the trenches and across a variety of industries.

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"Customer Engagement and Compelling Marketing: Storytelling's Power" with Jacob Rouser

"Customer Engagement and Compelling Marketing: Storytelling's Power" with Jacob Rouser