In this episode, John A. Goodman shares his book, Customer Experience 3.0. This book is about enhancing customer service by being one step ahead of their needs, and implementing technological resources. We discover fresh ideas that win over customers, increase value for the customer, being accessible for customer inquiries, arming the front line by listening passionately, and taming technology to work for you. This is a game changing book that will impact your customer experience in the future.