How to expand marketers' clout, and how to measure the only marketing metric that matters: growth of customer lifetime value. From the blog Customer Experience Optimization: (4:13) - Sign-up for ClearAction Newsletter.

Customer Experience: A Lucrative Opportunity for Marketers

ClearAction is a customer experience consulting firm specializing in mentoring executives for customer-focused innovation, business process improvement and customer relationship skill development. ClearAction emphasizes customer hassle prevention for greater results in customer retention and profitability. See www.ClearAction.biz

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Customer Experience: A Lucrative Opportunity for Marketers

Customer Experience: A Lucrative Opportunity for Marketers