Anne Nyachomba, a Certified Customer Experience professional with 19 years of experience across a variety of industries is our guest this week on MarTech Unravelled. This week, we tackle the topic of "Customer Experience (CX) Design". Anne has worked in Banking, Insurance, Data, Technology, Non-Profit, and Public Health sectors, leading impactful CX strategies across Africa and Asia. She also serves on the CXPA Africa Advisory Regional Council and was named among the Awesome Women to Follow in CX 2 times -(2024) and CX for Tech (2025). We delved into the intricacies of CX, its impact on the organisation's bottomline, guiding principles to building unforgettable CX and how to continuously adapt to one's customer.