On this episode of The CMO Show, host Mark Jones sits down with Ben Blackburn, Head of Product at SIXT Australia. The car rental company is working to electrify 50% of its entire fleet by 2027, and influence consumer attitudes and behaviours at the same time. It's a big job. Listen in to see how they're going. You might also like: <ul data-rte-list="default"> <li> <a href= "https://www.thecmoshow.impactinstitute.com.au/episodes/how-withyouwithme-amplifies-diversity-in-tech-talent"> How WithYouWith Me amplifies diversity in tech talent</a> </li> <li> <a href= "https://www.thecmoshow.impactinstitute.com.au/episodes/how-the-conversation-is-rising-above-the-chatter"> How The Conversation is rising above the chatter</a> </li> <li> <a href= "https://www.thecmoshow.impactinstitute.com.au/episodes/how-adobe-is-driving-dynamite-digital-experiences"> How Adobe is driving dynamite digital experiences</a> </li> </ul> The CMO Show is produced by ImpactInstitute. Visit <a href= "https://www.impactinstitute.com.au/">www.impactinstitute.com.au</a> to learn more about what we do.

On this episode of The CMO Show, host Mark Jones sits down with Ben Blackburn, Head of Product at SIXT Australia. The car rental company is working to electrify 50% of its entire fleet by 2027, and influence consumer attitudes and behaviours at the same time. It's a big job. Listen in to see how they're going. You might also like: How WithYouWith Me amplifies diversity in tech talent How The Conversation is rising above the chatter How Adobe is driving dynamite digital experiences The CMO Show is produced by ImpactInstitute. Visit www.impactinstitute.com.au to learn more about what we do.

On this episode of The CMO Show, host Mark Jones sits down with Ben Blackburn, Head of Product at SIXT Australia. The car rental company is working to electrify 50% of its entire fleet by 2027, and influence consumer attitudes and behaviours at the same time. It's a big job. Listen in to see how they're going. You might also like: <ul> <li> <a href="https://www.thecmoshow.impactinstitute.com.au/episodes/how-withyouwithme-amplifies-diversity-in-tech-talent" rel="noopener noreferrer"> How WithYouWith Me amplifies diversity in tech talent</a> </li> <li> <a href="https://www.thecmoshow.impactinstitute.com.au/episodes/how-the-conversation-is-rising-above-the-chatter" rel="noopener noreferrer"> How The Conversation is rising above the chatter</a> </li> <li> <a href="https://www.thecmoshow.impactinstitute.com.au/episodes/how-adobe-is-driving-dynamite-digital-experiences" rel="noopener noreferrer"> How Adobe is driving dynamite digital experiences</a> </li> </ul> The CMO Show is produced by ImpactInstitute. Visit <a href="https://www.impactinstitute.com.au/" rel="noopener noreferrer">www.impactinstitute.com.au</a> to learn more about what we do.

Customer experience in the energy age

How do the leaders of APAC brands use purpose-driven storytelling to bring their big ideas to life, achieve communications goals, drive better business outcomes, and live out a purpose beyond profit?

The CMO Show is an award-winning marketing podcast, brought to you by ImpactInstitute, in partnership with Adobe.

Each episode features industry insights from a marketing or business leader on strategy, creativity, measurement, evaluation, and more.

*ANZ Winner - 2020 CMS Asia Award for 'Best Use of Audio Content'
*National Winner - 2019 Australian Marketing Institute Award for 'Marketing Excellence in Content Marketing'
*National Winner - 2019 Mumbrella NeXt Award for 'Content Marketer' (Executive Producer Charlotte Goodwin)
*National Finalist - 2019 Australian Podcast Awards

Founded in 2015, The CMO Show podcast is hosted by chief storyteller, speaker and author, Mark Jones. Mark is the Chief Storyteller at ImpactInstitute, and has more than 20 years' experience in professional storytelling as a journalist, editor, publisher and speaker, working with iconic brands including Coca-Cola, Microsoft, Google, Telstra, Adobe and Fairfax.

ImpactInstitute is an impact advisory firm offering offer purpose-driven advisory, storytelling and events services to help commercial and social sector organisations across Australia create measurable impact with stories that matter.

Business

Marketing

How do the leaders of APAC brands use purpose-driven storytelling to bring their big ideas to life, achieve communications goals, drive better business outcomes, and live out a purpose beyond profit? The CMO Show is an award-winning marketing podcast, brought to you by ImpactInstitute, in partnership with Adobe. Each episode features industry insights from a marketing or business leader on strategy, creativity, measurement, evaluation, and more. *ANZ Winner - 2020 CMS Asia Award for 'Best Use of Audio Content' *National Winner - 2019 Australian Marketing Institute Award for 'Marketing Excellence in Content Marketing' *National Winner - 2019 Mumbrella NeXt Award for 'Content Marketer' (Executive Producer Charlotte Goodwin) *National Finalist - 2019 Australian Podcast Awards Founded in 2015, The CMO Show podcast is hosted by chief storyteller, speaker and author, Mark Jones. Mark is the Chief Storyteller at ImpactInstitute, and has more than 20 years' experience in professional storytelling as a journalist, editor, publisher and speaker, working with iconic brands including Coca-Cola, Microsoft, Google, Telstra, Adobe and Fairfax. ImpactInstitute is an impact advisory firm offering offer purpose-driven advisory, storytelling and events services to help commercial and social sector organisations across Australia create measurable impact with stories that matter.

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