Hello. This is your daily Digitalist insight, brought to you by SAP. Today we’ll cover the crucial need for companies to build omnipresent customer experiences both on and offline. In a saturated market, companies must compete on the experiences they create for customers, regardless of the entry point. To stand apart, they have to devise their own unifying idea for a customer experience—one that will “Wow” the customer, and leave a lasting, memorable impression.