205: Customer Experience the Future of Marketing Adobe Summit Recap

In March I spent almost a week with 10k digital marketers at the

Adobe Summit event. 2016 was my 2nd year being paid as an Adobe

Insider to cover the event. Again we took our #GetRealChat on the

road and talked live on Twitter from the event in Las Vegas.

I love the Adobe events as I get to hang with my kind of people.

They're not just geeks or technologists. It’s a marketing and

business event packed with 10k marketing technologists. These are

geeks that understand not only data, coding and marketing, but the

importance of inspiring, connecting, engaging and serving the

customer.

This year the event had quite a line up on speakers including

George Clooney, Thomas Middleditch (star of the HBO show Silicon

Valley, Donny Osmond, and Abby Wambach. Of course there were brand

Leaders as well from Mattel, Mcdonalds and industry leaders such as

Brian Solis, a good friend and one of my favorites in the

industry.

The focus of content and discussions this year at Adobe Summit

centered around customer experience as the future of business and

marketing.

For marketers, it's imperative to understand the true definition

and foundations of customer experience.

What does an experience business look, smell and feel like? What

are the top 4 characteristics of an experience business? How do

they differentiate? What are the benefits? How and where do brand

leaders start if they want to shift focus of marketing and business

investment toward customer experience? How do you get approval from

key stakeholders and executives?

To hear the answers to these questions and more, take a listen to

the 205th episode of the Social Zoom Factor podcast for a recap of

the event and my key take-aways.

http://www.socialzoomfactor.com/205