What does Customer Experience actually involve?
Our ninth episode on The BTN Podcast is with Craig McVoy, Founder of Consort, on the real meaning of customer experience. He talks through the different aspects of business that can often be conflated with customer experience; from Big Data to Marketing to Employee Experience. Craig looks at how these all link to customer experience to make a bigger subject than the parts that make up the whole.
“Great employees will provide a great customer experience and they’ll do that because they care about the customer’s they’re serving, but it does start with their employee experience.”
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