The CX Lens: Rethinking leadership through the customer lens

Customer Experience Without Competition: Rethinking CX in the Public Sector


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No Rivals, No Excuses: Leading CX in the Public Sector

šŸŖž What This Episode Is About:
Public services don’t compete. Citizens can’t switch providers. So how do public leaders drive great experiences without the push of market pressure? In this episode, we unpack the paradox at the heart of public sector CX: limited choices, but unlimited responsibility. From infrastructure breakdowns to human dignity gaps, we ask—what does it really mean to lead CX when there's no competition but everything at stake?

šŸ“Œ Key Themes:

  • The Trust Paradox: Earning trust without market pressure

  • Systemic Constraints: Legacy tech, regulation, and compliance mindsets

  • Digital ≠ Better for All: Inclusion gaps in digital-first strategies

  • CX Stewardship: A leadership model that goes beyond KPIs

  • Balancing Efficiency and Equity: How public leaders can rethink success

šŸ’” Featured Examples:

  • USCIS Modernization: Reduced backlog by 15% through smart process redesign

  • City of Edinburgh & Stonnington Council: Local CX wins despite regulation

  • The Netherlands: Standardized CX maturity model and human-tech balance

šŸ—£ļø Memorable Quotes:

ā€œIn public service, there’s no competition—but there is accountability.ā€
ā€œLegacy systems are not just technical debt; they’re trust liabilities.ā€
ā€œDigital transformation without human connection is just bureaucracy at scale.ā€
ā€œCX stewardship means leading with empathy, even when the system resists.ā€

šŸ“ˆ Why It Matters:
When the stakes are life-impacting services, trust becomes the currency of good leadership. Public sector CX isn’t about customer loyalty—it’s about public legitimacy.

āœ… Takeaway for Leaders:
Excellence without competition requires CX to be a leadership mindset, not a compliance box. Start with trust, lead with empathy, and build systems that serve every citizen.

šŸ” Listen Now and Reflect:
Are we building systems that serve citizens—or just managing systems that serve us?

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The CX Lens: Rethinking leadership through the customer lensBy Ludo Raedts