This episode focuses on implementing a customer-first strategy within an organisation.

The discussion defines customer centricity, explains its importance for business success, and provides seven actionable steps for leaders to adopt this strategy.

These steps include gaining a deep understanding of customers, fostering a customer-focused culture, leveraging data, and consistently seeking feedback.

Denyse highlights the numerous benefits, including increased loyalty, revenue growth, and improved employee satisfaction.

In conclusion, Denyse emphasises the importance of continuous improvement to maintain a customer-centric approach.