This episode argues that a customer-first strategy is crucial for business success in the post-pandemic era.

It highlights the increased importance of customer connection and engagement, driven by consumers' higher digital media consumption and a greater sharing of experiences online.

The discussion shares statistics demonstrating the strong correlation between superior customer experience and increased profitability, while also acknowledging challenges such as marketers' struggle to translate data into actionable insights and the need for improved market research capabilities.

In conclusion Denyse advocates for a company-wide commitment to customer-centricity, emphasizing the significant return on investment such a strategy offers.

She promotes C3Centricity's services as a solution to assist companies in implementing a customer-first approach.