“We spend an insane amount of time on developing an exceptional culture… People over profit. Impact over EBITDA… We talk about that in the boardroom much before the dollars and cents.”

Dana Berg is the Chief Operating Officer at SADA, a cloud services provider with an outstanding track record of 25+ million migrated users. But Dana doesn’t just oversee the business transformations of SADA’s customer base. SADA made a “bold existential flex” of its own in 2019, shifting gears to focus purely on its Google Cloud business. The risk paid off, resulting in SADA being named Google Cloud’s Global Reseller of the Year. Hear from Dana how keeping the customer at the center of the business enables SADA to deliver top-notch results for all stakeholders, inside and out.