Customer experience is vital to the long-term success of any brand, organization, or enterprise. Today, Patrick Donohoe interviews Dr. Joseph Michelli, an internationally sought-after speaker, organizational consultant, and author of numerous national and bestsellers, including Airbnb: A Five Leadership Lessons for Igniting Growth, Loyalty, Community, and Belonging. Dr. Michelli talks about the importance of evolving with your customers' needs and expectations from your brand, and shares some tips on how you can deliver optimal value to them. Get further educated about marketing and customer fulfilment on today's episode.