Join us as we chat with Jeff Greenslade, Founder and CEO of Apex Sports, an at-home sports training equipment brand. Jeff shares the story behind Apex Sports, the challenges of building the company from the ground up, and how Apex carved out a niche in the competitive Amazon marketplace. Learn about their approach to product development, the importance of customer experience, and the strategies they use to successfully launch and scale new products.

Get a special discount on Apex Sports products!

Learn more about Apex Sports on their official website and join the community on Instagram, TikTok, and Facebook.

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Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Maggie Outridge and Tim Rogers, co-founders of ST ARGO, share how they turned a side hustle into a thriving Australian pet accessories brand.

They open up about the realities of managing rapid growth, from cash flow challenges to financing options, and offer practical advice on reinvesting in your business.

Maggie and Tim also discuss how to navigate retailer relationships, set fair payment terms, and maintain other income sources while scaling an eCommerce brand.

Resources mentioned:

Shoe Dog by Phil Knight

Learn more about St. Argo on their official website and join the community on Instagram, TikTok, and other platforms.

Listen now and discover how Maggie and Tim built ST ARGO into a premium pet accessories brand by balancing ambition with smart financial strategy.

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Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Phil Portman, founder and CEO of Textdrip, shares actionable insights on using SMS marketing to boost engagement and sales. He covers how to build effective campaigns, stay compliant, and integrate SMS into your omni-channel strategy, while also reflecting on his entrepreneurial journey and lessons in growth and resilience.

Resources mentioned:

Listen now and discover how Textdrip is helping businesses connect, convert, and grow.

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Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Join us as we chat with Kelly Donohue, Marketing Director at Viv for your V, a sustainable period care brand. Kelly discusses her journey with Viv, the importance of branding and design, creating a trustworthy product, and engaging with customers. Learn about their innovative product development process, marketing strategies, and the role of social media in building a relatable and authentic brand.

Learn more about Viv for your V official website and join the community on Instagram, TikTok, YouTube and Facebook.

Revisit our chat with Greg Rollet, Head of Brand Growth at Gromett, for more insights on brand strategy and audience engagement: Listen on Spotify

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Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, Pat interviews Alex Morel and Ezra Smyser, co-founders of Andiem, a company focused on creating sports gear to prevent injuries, specifically ankle sprains in basketball. They discuss their journey from college athletes to entrepreneurs, overcoming challenges, early sales strategies, the importance of validation, and building partnerships with influencers and professional athletes.

Curious about Andiem? Check out their website and give them a follow on Instagram!

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, host Pat welcomes Paula Wise, the founder of Sampleit, a curated box of healthy snacks for kids designed as an interactive taste test game. Paula talks about the inspiration behind Sampleit, the challenges she faced, and the steps she took in launching her business.

She shares valuable insights on gathering customer feedback, the importance of launching even without perfection, and the role of community and inner circles in promoting her business. Paula also discusses her experiences with different marketing strategies and tools, concluding with practical advice for aspiring entrepreneurs.

Discover how Sampleit is reimagining healthy snacking—explore their full offerings on Sampleit and follow @sampleitbox on Instagram. 

Tools mentioned in this episode:

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, Pat Ahern interviews Mira Nair, CEO and owner of AZARIA. Mira shares the story of how AZARIA evolved from a chic diaper bag brand into a luxury, vegan leather bag company.

She breaks down the acquisition process, including her strategic use of the Rollover for Business Startups (ROBS) program and how she used Quiet Light to find and purchase the business. Mira also dives into the realities of running a product-based company—from navigating financial due diligence to overcoming operational challenges—and opens up about how she balances entrepreneurship with family life.

Curious about the ROBS program Mira used to acquire AZARIA? Learn more about how it works through the IRS ROBS Compliance Project.

Discover how Mira is building a purpose-driven brand—explore AZARIA's full collection at azaria.com, check out Quiet Light, the platform Mira used to acquire the business, and follow AZARIA on Instagram, Facebook, and TikTok.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, Pat Ahern interviews Tom DeMartino, Head of Growth at JustFoodForDogs. Tom shares the company’s origin story, which is rooted in transparency and a commitment to providing human-grade dog food.

He breaks down how shifting cultural attitudes toward pet ownership have shaped their marketing strategies, the importance of educating consumers on the drawbacks of traditional kibble, and how their team uses user-generated content to fuel successful paid social campaigns. Tom also discusses how JustFoodForDogs finds and engages with their top customers to gather valuable feedback that drives growth.

Discover how JustFoodForDogs is redefining pet nutrition—connect with Tom on LinkedIn, check out Gassed the performance media agency Tom recommends and explore the Facebook Ads Library for ad inspiration from other brands.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, Pat Ahern interviews Ronak Trivedi, CEO and co-founder of Pietra. Ronak shares how Pietra helps small e-commerce businesses by using AI to streamline operations, reduce costs, and make launching a business easier.

He also addresses common challenges entrepreneurs face, including balancing a side hustle with a full-time job, competing with established brands, and overcoming the fears of starting something new.

Discover how Pietra is empowering entrepreneurs—visit their website

and follow them on Instagram TikTok and LinkedIn for the latest updates.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, Pat delves into the essential strategies for effective business positioning in the AI era. Pat highlights the importance of clearly defining what makes your business unique to excel in customer acquisition when customers rely heavily on Large Language Models (LLMs) like ChatGPT for recommendations. Key takeaways include crafting a distinct business pitch, maintaining internal alignment, communicating positioning across online channels, and optimizing for search engines and LLMs. 

Read Pat’s full article on positioning here: https://intergrowth.com/positioning/

Learn more about Discoverability, Crawlability, and Indexability: https://intergrowth.com/seo/indexability-crawlability/

Get a detailed breakdown of the key technical SEO issues to focus on first: https://intergrowth.com/seo/pareto-principle/#3

Pat's LinkedIn: https://www.linkedin.com/in/pahern/

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.