In this episode of the Hidden Currents podcast, host Paraic Mac Donnchadha speaks with Iain Sinnott, business consultant and CEO of SMECO, about the true meaning of trust in the communications industry. Iain emphasizes that trust is earned through curiosity, integrity, and consistently acting in the customer’s best interest, rather than being claimed as a marketing label. He also shares insights on building long-term relationships, the importance of honesty even when it’s inconvenient, and the growing focus on trust in an increasingly complex and technology-driven world.

This show is sponsored by the Intergroup Consulting Method, the quickest, most powerful and effective way to turn around relationships that have soured among groups at work, or among groups that have got bogged down in delivering a major project.