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Customer Intelligence Part 1: Turning Messy Feedback into Revenue
You don’t have a business if you don’t have a customer. Yet, so many founders fall into the trap of being "vision-led" rather than listening to the people actually paying the bills.
In the Season 3 premiere of Managed Chaos, hosts Katrina Purcell and Rachel Anderson kick off a special four-part arc on Customer Intelligence. We are joined by our Guest in Residence, Glenn Perera (Pereira Insights), an expert in turning raw, chaotic customer data into clear, actionable strategy.
If you are drowning in support tickets, conflicting feature requests, or vague survey data, this episode provides the framework you need to clear the noise.
In this episode, we cover:
The "Buyer vs. User" Trap: Why the person signing the contract often gives you the wrong feedback—and who you should be listening to instead.
The VOC Framework: How to use your company’s Mission, Vision, and Values to filter feedback and decide what actually gets built.
Radical Prioritization: A workshop technique to force your team (and customers) to cut their wish lists by 30% or more.
Why Churn is Too Late: Why looking at churn data is looking in the rearview mirror, and how to spot issues before they leave.
Memorable Quote:"There always comes a time where your customers know your product and the problem better than you." — Glenn Perera
Links & Resources:
🎙️ ABOUT THE GUEST: Glenn Perera is the founder of Perera Insights and a veteran in customer intelligence. He specializes in turning messy, raw customer data into clear, actionable business strategies. He helps founders move beyond "gut feelings" to build products that customers actually need.Connect with Glenn: https://www.linkedin.com/in/glennperera/Perera Insights: https://pererainsights.com/🚀 ABOUT MANAGED CHAOS: Managed Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell and Rachel Brenke.🔗 CONNECT WITH US:Website: www.themanagedchaospodcast.comLinkedIn: https://www.linkedin.com/in/katrina-purcell/Instagram: https://www.instagram.com/managedchaospodcast
Loved this episode?Hit the "Follow" button so you don't miss Part 2 of our Customer Intelligence Arc, where we break down how to run a Customer Advisory Board without wasting everyone's time.
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By Katrina PurcellYou don’t have a business if you don’t have a customer. Yet, so many founders fall into the trap of being "vision-led" rather than listening to the people actually paying the bills.
In the Season 3 premiere of Managed Chaos, hosts Katrina Purcell and Rachel Anderson kick off a special four-part arc on Customer Intelligence. We are joined by our Guest in Residence, Glenn Perera (Pereira Insights), an expert in turning raw, chaotic customer data into clear, actionable strategy.
If you are drowning in support tickets, conflicting feature requests, or vague survey data, this episode provides the framework you need to clear the noise.
In this episode, we cover:
The "Buyer vs. User" Trap: Why the person signing the contract often gives you the wrong feedback—and who you should be listening to instead.
The VOC Framework: How to use your company’s Mission, Vision, and Values to filter feedback and decide what actually gets built.
Radical Prioritization: A workshop technique to force your team (and customers) to cut their wish lists by 30% or more.
Why Churn is Too Late: Why looking at churn data is looking in the rearview mirror, and how to spot issues before they leave.
Memorable Quote:"There always comes a time where your customers know your product and the problem better than you." — Glenn Perera
Links & Resources:
🎙️ ABOUT THE GUEST: Glenn Perera is the founder of Perera Insights and a veteran in customer intelligence. He specializes in turning messy, raw customer data into clear, actionable business strategies. He helps founders move beyond "gut feelings" to build products that customers actually need.Connect with Glenn: https://www.linkedin.com/in/glennperera/Perera Insights: https://pererainsights.com/🚀 ABOUT MANAGED CHAOS: Managed Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell and Rachel Brenke.🔗 CONNECT WITH US:Website: www.themanagedchaospodcast.comLinkedIn: https://www.linkedin.com/in/katrina-purcell/Instagram: https://www.instagram.com/managedchaospodcast
Loved this episode?Hit the "Follow" button so you don't miss Part 2 of our Customer Intelligence Arc, where we break down how to run a Customer Advisory Board without wasting everyone's time.