Another way that you can gather design feedback is by scheduling individual customer interviews.

Generally, I like to have a number of structured questions in mind before I start the call and then once you get into the call, it can be more free form.

If possible, I’ve found it handy to have someone on your team also on the call just to take notes.

I find that way, if you get stumped on a question, they might be able to answer it.

Generally in my experience, everyone who joins the call sees it as beneficial.

Interviews can be virtual over zoom or they could be onsite.

One technique that I’ve seen used is to have a regularly scheduled time slot each week. Where you’re going to schedule customer interviews. You’ll fill these slots ahead of time. And just know that each week on that day, at that time, you’re going to have a call with a customer.

The benefits of doing it this way are that: