This week on the podcast, we take a deep dive into one of the three competitive strategies for market leadership, as mentioned in the book The Discipline of Market Leaders: customer intimacy.

Chris, Jol, and Carol talk about the types of conversations you can have with your customers to enable you to learn their pain points, the opportunities that come from having an intimate relationship with your customers, and the importance of having an attitude of service.

We hope you enjoy this episode!