In this episode, Tim and Robbie dive into Part 2 of the Customer Journey Evolution series, exploring how buyer behavior is changing at the product-aware and decision-making stages. With AI tools like ChatGPT and Google's AI Overviews becoming digital assistants, the path to purchase is no longer linear—or even human-led. The two marketers unpack research on generational behaviors, why trust and reputation are more crucial than ever, and how your brand can show up in curated AI recommendations. From B2B email capture strategies to TikTok-driven shopping spikes, they share what's working now and what's quickly becoming outdated. This sequel episode is packed with insights, practical examples, and a few jokes at Bill's expense (sorry, Bill).

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