* Do you dunk cookies in coffee?

* What cookie are you buying?

* A rainbow cookie or a heaven dream?

* I have never dipped a cookie in coffee.

* Customer journey at the idea stage.

* Changing habits is very hard.

* Talk with potential customers to learn their language and how they buy.

* The biggest mistake early on is talking to potential customers and not listening to them.

* An idea inventor has to jump into their potential customer's world.

* Start by talking with 5 people and not your friends or family.

* I have an idea; now where do I start?

* Customer intel validates or invalidates what you are doing.

* It all comes down to listening and observing.

* Tushy is a bolt on bidet.

* They found a market because other options were expensive.

* Let's walk through that customer journey.

* There is no such thing as a flushable wipe.

* Adult diapers.

* There can be a medical market for bidets.

* The Tushy makes a great gift.

* iPods and how some customers won't get it until they see it or use it.

* Find the phrases and jargon that your target market uses.

* Once you launch your product you need feedback and the ability to adjust.

* Most products are not used or marketed to their full potential.

* I learned about Tushy from a podcast.

* Plumbers love flushable wipes.

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