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Customer Journey Mapping
In this episode, John McTigue from Customer Journey Maestro joins us to talk about how you map the customer journey for complex B2B products. John discusses why we need to move away from funnels or flywheels, and design customer experiences that accommodate an increasingly more complex and fragmented buyer journey. We also cover:
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By NettlyIn this episode, John McTigue from Customer Journey Maestro joins us to talk about how you map the customer journey for complex B2B products. John discusses why we need to move away from funnels or flywheels, and design customer experiences that accommodate an increasingly more complex and fragmented buyer journey. We also cover: