In this episode of the Lean Marketing Podcast, Paul Bresenden breaks down how to map the customer journey in a way that drives measurable growth—not just more “leads.” From redefining what a lead actually is to aligning marketing and sales efforts across every stage, Paul shows how to design a journey map that turns strangers into loyal customers and brand evangelists.

You’ll learn:

• Why traditional funnels fail to reflect real buying behavior
• How to define and measure each stage of the journey (Visitors, Leads, MQLs, SQLs, and beyond)
• The danger of chasing vanity metrics instead of stage-to-stage progression
• How to keep marketing and sales aligned all the way through to customer retention and referrals
• Practical tactics for moving prospects forward without wasting resources
• Whether you’re a marketer, sales leader, or business owner, this episode will help you build a journey map that’s actionable, measurable, and growth-focused.