Claire Suellentrop is a Co-Founder and COO of Forget The Funnel, a product marketing and growth consulting firm, and joins the show today to dive into the customer-led growth framework.

In this thought-provoking episode, Lindsay and Claire share customer-led growth strategies, uncovering the secrets to success in today's marketing landscape. Discover the power of customer-centric content and its impact on podcasts, and explore how to leverage customer research and build meaningful connections with your audience. Tune in for practical tips and inspiring insights as we navigate the future of marketing strategies. Prepare to transform your approach, adapt to challenges, and embrace customer-driven success.

Listen in for:

👯 02:27 - 05:55 The power of human connection in Forget the Funnels journey

📣 06:11 - 11:02 How listening to their audience sparked a successful workshop series

🔥18:17 - 22:20 The resilience of customer-led growth

🫡 23:24 - 26:01 Empowering Marketers: How to get started with the customer-led growth framework

🔮 29:51 - 31:51 Customer-Centric Content: Paving the way for the future of marketing strategies