Madison Zimmerman has taken full lifecycle marketing on as head of marketing at Property Meld, a proptech (property technology) B2B SaaS company. Our discussion includes:

* Generating new leads through webinars. Making webinars that people actually show up to and find interesting -- it's true, it's possible.
* Managing inbound with HubSpot. How marketing and their outbound BDR team use HubSpot for marketing and sales automation.
* Quantifying pain to justify pricing. Their custom scorecard drives their sales process and helped them increase their prices.
* Coordinating with customer success. Beyond generating leads, their marketing team focuses on win rates and retention, all in HubSpot.
* Trying new technologies. They implemented a new lead concierge tool called Chili Piper. It works and they learned something else, too.

Find Madison Zimmerman on LinkedIn: https://www.linkedin.com/in/madisonzimmerman/
Learn more about Property Meld: https://propertymeld.com/