Guest 1: Ruth Bolton
Title: Professor of Marketing at the W.P. Carey School of Business, Arizona State University

If you don’t know what a customer is worth, you don’t know what you should spend to get or keep one. How can IT be re-engineered and run with core focus on maximizing Customer Lifetime Value?

Guest 1: Ruth Bolton Title: Professor of Marketing at the W.P. Carey School of Business, Arizona State University If you don’t know what a customer is worth, you don’t know what you should spend to get or keep one. How can IT be re-engineered and run with core focus on maximizing Customer Lifetime Value?

Customer Lifetime Value driven IT

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Customer Lifetime Value driven IT

Customer Lifetime Value driven IT